Sweatshop
Sports Shop in Glasgow, Scotland
Sweatshop was established in 1971 by Chris Brasher, Olympic gold medallist and co-creator of the London Marathon. Not originally selected for the Olympics and in the words of the BBC commentary staff, looking rather heavy' Chris Brasher was far from being favourite to take the 3000m steeplechase title in the 1956 Melbourne Olympic Games. But take he did, setting a new individual finest and Olympic record of 8. 41 in the process. That day he was wearing his 'J. T. Law' hand made spikes, with ultra light shaved leather and titanium spikes pillaged from the engine of a Rolls Royce.